BMW M4GTS. 120million+ views in 2 weeks on WeChat and Weibo. 99% positive comments. All cars sold out with a price tag of around $750,000 each. BMW China's most successful campaign of 2017.
Written and Art Directed by Chris Catchpole, Celson Durante and James Pearson at Interone China. Produced by Gwantsi.
Click here for the Director's cut – no Bruce Lee in this one, but looks fabulous ; )
Here are just a few of our Advertising, Corporate Identity, Packaging, IP and POS projects to date.
Google in Vietnam. Filmed in Ho Chi Minh City, Hanoi, Sapa, Da Nang and Hue. Director: Andrew Piggott, PH: 116, DoP: Ray Lavers. One of four films Rockstar did for Google. Click these links for the other three: Google in Sapa and Google in Hue and G-stations film. Rockstar was subsequently added to Google's Creative and Production rosters for Asia.
This modular TVC went from a being to Vietnam spot to Asia then worldwide. The ball is kicked out of one country (initially Brazil) and arrives in another, and another, and another, the same kids chasing it around the world. Just plug in the country and put in any order, it works for every market. Aired in over 100 countries (150+ I think), it was a super well-loved spot. Concept by Phibious. Editing, partial filming and typography by Chris Catchpole while ECD.